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Scenic Missouri

An Ally of Scenic America

About Us

Who are we?

Scenic Missouri is an organization dedicated to the enhancement and preservation of Missouri’s scenic landscapes and communities. We are the only statewide nonprofit focused on the visual quality of our beautiful state. Our major issues are:

Education, Billboard Control & Community Appearance

“Communities should be planned with an eye to the effect made upon the human spirit by being continually surrounded with a maximum of beauty.” - Thomas Jefferson

Scenic Missouri provides educational and technical services to communities across the state on aesthetic issues including billboard and sign control, landscaping standards, tree preservation, and the regulation of communication towers.

On the state level, our past successful advocacy significantly improved what was one of the weakest billboard laws in the nation.  Our legislative priority today is to defeat attempts to erode state law by allowing nonconforming billboards to be upgraded to digital technology or be rebuilt during highway construction.

Scenic Byways/ Heritage Tourism

“Thanks to the Interstate Highway System, it is now possible to travel across the country from coast to coast without seeing anything.” - Charles Kuralt

The Scenic Byways program recognizes highways rich in scenic, historic and other special qualities. Scenic Missouri has helped develop the Byways program and by law is represented on the Missouri Scenic Byways Advisory Committee. We work closely with MODOT on the direction of the program and provide technical services for byway communities. With Missouri’s abundance of natural beauty and visually distinctive communities, our goal is to increase Missouri heritage tourism by helping to establish one of the premiere scenic byways programs in the nation.

Green Highways Initiative

“By making our roads highways to the enjoyment of nature and beauty we can greatly enrich the life of nearly all our people in city and countryside alike.” - President Lyndon B.Johnson

Our Green Highways Initiative advocates for the inclusion of environmental stewardship best practices as Missouri engages in highway projects. Through a strong commitment to utilizing Green Highway tools, such as native landscaping, eco-system restoration, scenic easements and alignments that respect the landscape, Missouri can create a 21st century highway system that enhances the environment, natural beauty, and community character of our beautiful state.

Scenic Missouri Board of Directors

John Hock (President), Saint Louis
Karl Kruse (Director Emeritus), Columbia
Carol Grove (Treasurer), Columbia
Carol Winterowd, (Secretary), Kansas City
Tom Nelson, Kansas City

Contact Information
John Hock (President), Saint Louis
Telephone: 314-518-0664

Karl Kruse (Director Emeritus), Columbia
Telephone: 573-424-7339

Postal Address:
607 Dougherty Terrace Drive
Ballwin, MO 63021

Email: info@scenicmo.org

For additional contacts, resources and information, please visit:

Scenic America